Sports Nutrition - Maurten

Virtuoos has a partnership with Swedish brand Maurten for gels and sports drinks. Both sports supplement brands operate internationally, are committed to innovation, and strive for the highest achievable in terms of quality, health, and performance.

Above all, the products of Virtuoos and Maurten are complementary to each other to create an overall solution for athletes. In practice, this combination of Virtuoos and Maurten works effectively for leading sports teams such as Team Jumbo-Visma and the NN Running Team

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Maurten noticed that many endurance athletes suffered from stomach complaints after taking sports nutrition during their activity. They came up with a solution for this by developing a hydrogel, a technology that encapsulates carbohydrates (the fuel). The advantage of this hydrogel compared to regular sports nutrition is that the carbohydrates are only released into the intestines at a later stage.

In the world of marathons, Maurten has been used by some of the best-performing athletes such as Eliud Kipchoge and Mo Farah for a few years now. Triathlete Jan Frodeno has also been using Maurten for quite some time now, and in peloton cycling Maurten is the official supplier of the Education First team.

Besides the GEL 100, Maurten has created a gel with caffeine and two types of drink mixes which also use the hydrogel technology.


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